Making the Poster

For the poster, again, following the theme of Purple space, I found an image to use for the background (to allow for brand identity to be used)

I then added the two daisies that were the main focus for the advert, with one of the daisies being full on the right side, and the daisy on the left with the petals floating about the poster.

I then added the text, the Artist name at the very top of the poster with the album title in larger text underneath it, and the release date (simply just 'out now') under the daisies alongside a small icon of the actual album cover considering the album cover and the poster are similar but not exactly the same but still slightly different.

Finally I added the information at the bottom which included the website/facebook page/twitter and the record label copyright and either side of the corners I've added the record company logo and the parental advisory label.

Making the Digipak

For the Digipak, I began by finding the base background images which for our idea, used space with a purple base colour. I also cropped out part of the bottom right image and stretched it across the guidelines to use for the spine of the Digipak

Considering that the album is called 'Daisies of the Galaxy' obviously using daisies as a theme in our Digipak was a must have, so going along with James idea, for the front cover is a daisy with the earth in the centre of the daisy, and for the back cover, daisy petals flying about, and also a large daisy is placed in the top left corner where the CD of the album would be placed

 

I then added the necessary labels such as the parental advisory label on the front cover, a barcode on the back and also the record labels logo above the barcode. Also on the inside cover of the album I added four screenshots from the album, some of them being out takes of clips that weren't used in the film such as when someone started laughing or a scene was shot wrong.

Finally I added the text for the Title, the tracklist and the legal information. The font I used is called Cinema Gothic BTN Shadow and I used this because I thought it fitted well with the theme of space what with the lettering being quite bold and standing out. At first I had a bit of trouble with getting the text colour right for the list of songs as black didn't really stand out well so I decided to copy the text and make the copy text white and over-layed it on the back text so that it had a sort of background to come off of and the text was more visible this way

 

Here is the final image of the Digipak

Poster Drafts and feedback

The first draft we had for our poster was similar to the inside CD holder with a daisy covering the majority of the poster, with the title and release date/information on the top and bottom of the poster.

The second idea we had was to have the daisies similar to the original Digipak cover which would have 2 daisies on the poster with a purple space background and one of daisies petals floating across the poster

We then got feedback for our two ideas and took a vote, overall the class decided that the second idea would be the better idea to use for our poster as it connected better to the actual Digipak which allowed for Brand Identity to be used.

Brand Identity

Brand Identity Definition: How a business wants a brand's name, style, logo and other visual elements to be perceived by consumers. To put it into an example, We can tell just by looking at the logo shown below is easily recognizable purely from it's design

We automatically associate this with McDonalds as over the years we have seen the logo across every single one of their restaurants and the logo even gaining the name of "The Golden Arches"

An Example of Brand Identity being used in Music Advertisements is shown below

This is the Magazine advert for Mika's second album "The Boy Who Knew Too Much"

Below is the Cover of the album

As you can see the Album cover is a cropped image of the Magazine advert so it is easy to link the two together, this is a prime example of Brand Identity as we can see that they are the same image and the font of the type is the same, the only difference being that the Album is only a cropped version.

 

Conventions of our genre's advert

Adverts for albums allow for the Album to be advertised across different media platforms such as magazines/social media sites etc which gets a wider target audience knowing about the album release.

Some of the elements that are included in adverts are:

- Album Title

- Artist name

- Image relating to the Album cover (normally it's the actual front cover image or an image that is similar)

- Small icon of the album cover (if the poster image isn't the same as the cover at all)

- The band's website

- Explicit Content label (if needed)

- Record Label Logo

- Copyright information

- (occasionally) Tour dates

- Release Date/s

Here are some analysed examples of Album posters and their covers.

Two Door Cinema Club - Tourist History

This is the poster for the album cover which is the base image that is used for the album cover as seen below although the artist name is only across the top of the poster rather than over the cat in the centre. The poster also mentions that the album - tourist history - is their debut album, meaning that it's their first album release and also mentions the single that is included, the date when the album is released as well as information about the deluxe album and what will be included (such as a new song/remixes and documentary footage and when that will all be released.

Tour dates are also shown on the poster and it also shows that all of the shows are already sold out, this could portray to the target audience and people in similar target audiences that the band is already growing to be popular even though this is their first album release. The record logo is also shown at the very bottom of the image as well as Two Door Cinema Club's website just under the tour dates.

This is the album cover for Tourist History, we can see that the image is the same as the poster which allows for Brand Identity to be linked with the two, although this album cover tends to break the stereotype of the Album name being the main text that is seen, on this cover, the artist name is the text that takes up the majority of the centre of the image, with the album name in smaller text at the bottom of the image.

Coldplay - Mylo Xyloto

This is the poster for Coldplay's most recent album 'Mylo Xyloto'. The image is slightly different to the actual front cover of the album, in the sense that the background with all the graffiti is the same as used in the album, although we only see the outline of the album name, whereas on the album cover, the first letters of both words used in the title - those being M and X -  are transparent holes on a grey cover which show through to the graffiti image. The poster has the release date - October 24th - and it also has information telling that if the album was pre-ordered through iTunes, then the hit single that's included in the album 'Paradise' will be delivered immediately, which can be used as a good way to entice people to want to pre-order the album instead of waiting for it to come out as they are offering a special deal that can only come with pre-ordering the album. The original album cover is shown below.

Muse - The Resistance

The final analysis is from Muse's album 'The Resistance'. As we can see the name of both the Artist and Album are clearly stated at the top of the poster in bold text, making it stand out better, along with the cover of the album as the image although the poster version of the image is slightly zoomed in so that the image covers the entire poster whereas on the front cover of the album, the image is a circle that takes up the majority of the cover, and the rest of the image is filled in grey along with the artist name in the top left corner. Although the cover and the poster look slightly different, the same image is used therefore allowing for brand identity to be used as this image is now easily linked back to Muse's album. The poster also includes the release date at the bottom of the poster, the artists website in different languages, the record company's logo and a QR code in the right hand bottom corner.

Conventions of Magazine Adverts for a Digipak

Magazine cover brief

For the next week we will be working to create a magazine advertisement that will accompany the digipak albums that we have created.

editing shots

(captions to come)

 

 

 

 

Digipak Feedback session

Our class all got together after creating a few designs for our Digipaks and presented them to the class to get feedback on our ideas, and to help groups decide which ideas would get a general better reaction as we voted for specific ideas from what each group had shown.

From our session we showed our two ideas and explained them to the class

The first idea depicting the main singer and the guitarist lying/sitting in a field, the guitarist playing, The title of the album "Daisies of the Universe" and also the Explicit Parental Advisory label for the front cover, the back cover being a Daisy covering the entire back cover with the track list in the middle of the daisy.

The second idea done by James is more centred around the name of the actual album and shows a Daisy literally floating through space for the front cover, although the Centre of the daisy is Earth, with "Daisies of the Universe" written around the petals of the daisy, and the Explicit Parental Advisory label in the corner as well. The back cover showing the continuation of the space image used on the front cover, but this time showing an actual daisy with fallen petals flowing around the image and the track list overlaying.

From this feedback was given and a vote was taken to see which elements would be best used for the cover of the album, After general discussion it was decided that the Cover and Back cover that James did will be used for the outside and the Daisy image that was originally for a back cover from My design will be used for the inside cover where the leaflet or the CD holder image will go.

Digipak Conventions

Digipak Brief

We have now started working on our Digipaks, our aim is to create a CD cover for the music video's release as well as a magazine advert to go along with the CD cover

filming feedback

Here are the images that were taken while we were having a feedback conversation of our video while it was still in the editing progress, we got both positive and negative feedback on the video as it stood, this included:

- Adding some effects on parts of the video, maybe a colour tint etc

- editing the length of some of the clips (for example there was one clip of James Hunter playing the guitar that carried on for a few seconds too long)

All of the comments were taken into account as the rest of the editing was completed.

Once our videos were finished, they were shown to a class of year 9's who, in groups, wrote their feedback on the video and we received similar feedback both positive and negative.

"We liked the characters changed to kids then back" - Referring to the scene with Jared and James

"Better things: Better outside props" - Referring to the props used in the outside scenes with Lewis (the clown)

"Interesting, good camera use and tricks"

"Could be better: Understanding of it"

"Good - effects, clown and good camera angles"

"Improvements - Can't hear what the person on the start says, a bit boring and didn't really make any sense"

"Good - Blending the pictures"

"Improvements - Did not make sense"

Through these, we can see that the video didn't make much sense to the kids, which is why the target audience is aimed at a more older audience that will be able to listen to the lyrics and to link the video to the meanings in the lyrics.

Risk Assesment 2 - The little teenage girl scenes

Risk Assessment

Scene	The little teenage girl	Risk-Assessment number	2
Project	Music video	Names	Freya, James W, Jade, James H
Location	16, Churchill avenue	Assistants	Lara Tilbury
Date Assessed	28.10.2013

    

What hazards have been identified?	What are the potential injuries or damage?   Severity (1, 2 or 3)	What measures have been taken to prevent injury or damage?	Number of people at risk	What additional measures or actions are required?	Who is responsible for action?
Standing on a window ledge	Falling, landing injury (3)	Standing on the bottom, ready to catch her.	2	At least one person must be holding on to both Freya and Jade	James Ward
Jumping out of a window	Landing wrong and putting strain on them. (1)	Hide below the camera to grab hold of Freya.	1	Must be sat in front of the brick BBQ stand as to avoid her hitting it.	James Ward
Sitting on the high windowsill	Falling out (3)	Must not lean out, must have hold of the opposite window at all times.	1	Every other person not being used for filming must be ready outside in case of any accidents.	James Ward

Feedback on Editing

We went around the class room presenting our music video at whatever stage of editing it was at and got feedback on what we had edited so far.

From what my group showed, the feedback we received overall was positive and we did get some constructive criticism as to how the editing could be improved such as
- removing generally unnecessary footage to avoid scenes from dragging on too long
- making sure that the scenes fit in time with the corresponding verses, maybe cutting down the footage lengths or speeding up the footage to fit the time better

We have taken all of the feedback that we were given into account and have applied the improvement ideas into the editing process to get a better quality for our final product

Risk Assessment 1 - The Clown Scenes

Scene	The Clown Scenes	Risk-Assessment number	1
Project	Mr. E's Beautiful Blues	Names	Lara Tilbury, James Ward
Location	Industrial estate and forest	Assistants	James Ward
Date Assessed	Sunday 13th October

What hazards have been identified?	What are the potential injuries or damage? Severity (1, 2 or 3)	What measures have been taken to prevent injury or damage?	Number of people at risk	What additional measures or actions are required?	Who is responsible for action?
Traffic (due to road)	1-2	We have made sure that everyone stays clear of the road if there are oncoming cars and that there are no cars on the road when the camera was on the road	7 - entire crew/actors/ supervisors	Make sure that when filming on the road, that someone was watching out for oncoming traffic from the other side of camera so no injuries could be caused	If an accident were to happen due to a car hitting one of us it would be the driver unless one of our group had caused the accident
Protruding branches/nettles (from forest)	1	Asked everyone to be cautious of where they were stepping while walking through the forest to the filming location	7 - entire crew/actors/ supervisors	Pointed out any branches or bushes that could be in the way/that needed to be stepped over/moved etc.	The person who injures themself
Steep Ledge (In forest)	2	Made sure that everyone stayed on the other side of the ledge and that no one went near it	7 - Entire crew/actors/ Supervisors	Took extreme precaution when I had to stand halfway down the ledge for filming a shot	The person who injures themself