Adverts for albums allow for the Album to be advertised across different media platforms such as magazines/social media sites etc which gets a wider target audience knowing about the album release.
Some of the elements that are included in adverts are:
- Album Title
- Artist name
- Image relating to the Album cover (normally it's the actual front cover image or an image that is similar)
- Small icon of the album cover (if the poster image isn't the same as the cover at all)
- The band's website
- Explicit Content label (if needed)
- Record Label Logo
- Copyright information
- (occasionally) Tour dates
- Release Date/s
Here are some analysed examples of Album posters and their covers.
Two Door Cinema Club - Tourist History
This is the poster for the album cover which is the base image that is used for the album cover as seen below although the artist name is only across the top of the poster rather than over the cat in the centre. The poster also mentions that the album - tourist history - is their debut album, meaning that it's their first album release and also mentions the single that is included, the date when the album is released as well as information about the deluxe album and what will be included (such as a new song/remixes and documentary footage and when that will all be released.
Tour dates are also shown on the poster and it also shows that all of the shows are already sold out, this could portray to the target audience and people in similar target audiences that the band is already growing to be popular even though this is their first album release. The record logo is also shown at the very bottom of the image as well as Two Door Cinema Club's website just under the tour dates.
This is the album cover for Tourist History, we can see that the image is the same as the poster which allows for Brand Identity to be linked with the two, although this album cover tends to break the stereotype of the Album name being the main text that is seen, on this cover, the artist name is the text that takes up the majority of the centre of the image, with the album name in smaller text at the bottom of the image.
Coldplay - Mylo Xyloto
This is the poster for Coldplay's most recent album 'Mylo Xyloto'. The image is slightly different to the actual front cover of the album, in the sense that the background with all the graffiti is the same as used in the album, although we only see the outline of the album name, whereas on the album cover, the first letters of both words used in the title - those being M and X - are transparent holes on a grey cover which show through to the graffiti image. The poster has the release date - October 24th - and it also has information telling that if the album was pre-ordered through iTunes, then the hit single that's included in the album 'Paradise' will be delivered immediately, which can be used as a good way to entice people to want to pre-order the album instead of waiting for it to come out as they are offering a special deal that can only come with pre-ordering the album. The original album cover is shown below.
Muse - The Resistance
The final analysis is from Muse's album 'The Resistance'. As we can see the name of both the Artist and Album are clearly stated at the top of the poster in bold text, making it stand out better, along with the cover of the album as the image although the poster version of the image is slightly zoomed in so that the image covers the entire poster whereas on the front cover of the album, the image is a circle that takes up the majority of the cover, and the rest of the image is filled in grey along with the artist name in the top left corner. Although the cover and the poster look slightly different, the same image is used therefore allowing for brand identity to be used as this image is now easily linked back to Muse's album. The poster also includes the release date at the bottom of the poster, the artists website in different languages, the record company's logo and a QR code in the right hand bottom corner.
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