Mise-En-Scene

Secondary Audience Research

After conducting some research on Alternative Rock audiences, I have noted down the average points for people in our target audience.

Demographics:

Age: 16-24

Gender: Either (Slightly leaning towards Male)

Class: Working Class/Lower Middle Class

Psychographics:

Interests: Socialization (such as Parties/Concerts/Festivals/Social drinking/smoking etc) Shopping, Playing in Bands etc

General bands in the genre: Nirvana/ Linkin Park/ Red Hot Chili Peppers/ My Chemical Romance/ Green Day/ Paramore/ Oasis/ The Smiths/ Death Cab For Cutie etc

Clothing Style: Tight fitting clothes (Skinny jeans/ tight t-shirts etc) Retro/vintage style clothes, Band merchandise (t-shirts/bracelets etc) Plimsoll shoes etc.

Hobbies: Parties, playing in bands, social drinking/smoking, spending time with friends, watching films etc.

Characters and Casting

So far we already have a few set Ideas for who we could ask for auditions for casting

- Jade Clarke - Teenager

- Freya Clarke - Child

- Callum Codd - Guitarist

- Lewis Hodson - Clown


And here are the list of characters which we need to audition places for (these include both minor and major roles)

- a dead person (yes, this is an important one)
- "Good"
- "Bad" (Good and Bad are two characters representing good and bad which will be battling throughout the story)
- little girls dad
- a group of children/their parents for child's party with clown
- band members (lead singer/guitarist/drum/bass players)


Character Profiles

"The good"
age: between 17-20
male
clothing style: quite smart, but not completely formal (so not exactly fitted out in a suit but not a t-shirt and trousers) maybe something like a smart shirt, trousers, black shoes maybe etc.
other features: tidy hairstyle, very kept and smart looking.

"The bad"
age: between 17-20
male
clothing style: grungy clothes, dark, hoodie, baggy ripped jeans, trainers etc
other features: quite a scruffy, untidy hair style, maybe a beard/stubble, not very clean looking, as if they don't care much about how they look

"The Clown"
age: 17-18
male
clothing style: clown costume, make-up, wig (?? or styled hair (still deciding)). The make-up will be altered (probably made to run with water)


"The Little Girl/Teenager)"
Age: from 8-10 (girl) and 16+ (Teenager)
Female
Clothing style: normal style t-shirt and trousers, pink ribbon (child) and jeans and a collared shirt for the Teenager.

"The Teenage Guy"
Age: 16-18
Male
Clothing style: Loose clothes, no really bright colours, more dulled colours and blacks etc

Getting Permission for the song usage

Here is the E-mail that James sent to the Artist of our chosen song asking for permission to use their song for our A2 work

 

Target Audience Interview

Here is our interview with James Hunter for our target audience.
Here are the list of questions which we asked during the interview:

1. How often do you listen to music?
2. How old are you?
3. What gender are you?
4. What is your favorite genre of music?
5. Do you like the videos?
6. What else would you like to see in a music video?
7. Do you like Alternative Rock?
8. Do the videos draw you in or is it just the music?
9. How much do you listen to Alternative Rock?
10. What would you like to see in an Alternative Rock video?
11. What are your free time interests?
12. What social class do you consider yourself in?
13. What's your regular clothing style?

Our interview allowed us to help pin-point some of the finer details of possible members of our target audience and their styles (such as the clothes they wear, what they look for in alt. rock music videos etc) and now allows us to plan out our ideas for our film more accurately so that it can bring more appeal to our target audiences

Primary target audience Research

Because of the fact that Alternative Rock has a lot of sub-genres it is able to reach a wide variety when it comes to a target audience, some questions that could be asked to possible target audience members would be:

- What interests you in a music video?
- Do you prefer the performance or the narrative in Alternative Rock videos? etc.

Responses to these questions show that the majority of our target audience are between 16-21 which fits the teenager/young adult region, normally around working class who would spend a lot of their free time socializing/going to concerts etc. So the video will have elements that are interesting to our target audience that they can hold a conversation with their peers over so the videos have to grab their attention in a way that either interests them or that the viewer them self can relate to moments in the lyrics. Our video's lyrics contains three different story lines to follow which I believe is a good way to grab a more wider range of people who might relate or be interested in either of the stories in the song. A good example of a song that has lyrics that might be relatable or interesting to our target audience would be Twenty One Pilot's 'Migrane'



In my opinion the song has a negative feel to the lyrics although the beat and tune of the song is quite up beat and jumpy which might be an element in what grabs the viewers attention in Alternative Rock songs