Pitch

Here is our pitch for our music video with the feedback and some rough ideas for the video.

At first, we had difficulty deciding the song choice as we ended up being stuck between two songs "Diplomat" By Swimming with Dolphins (an electronic genre) and "Mr. E's beautiful blues" By the Eels (an Alternative Rock genre). After pitching these two songs to our class and asked them to decide, the majority had voted for "Mr. E's Beautiful blues" which is our final song choice.
We are happy with our song choice as the lyrics allow for a lot of creativity and interpretation of the lyrics to be included into our ideas for the video instead of following the story which the lyrics would originally portray.

Another pro about our song choice would be that the target audience could be quite a vast range, we managed to pin a broad range from 14-40+. The reason for this is that The Eels aren't a modern band (they were formed in 1995) and so there are a lot of people who will have heard of the band and their songs, making it a lot less of a complex audience to target for our video especially considering that the audience isn't really gender specific.

The clothing style will be based around the 80's, baggy, casual clothes, red, black and blue being our main theme of colours for the video, so that it can stick more around the Alternative Rock theme, keeping bright and dark colours.

The overall meaning for our song choice is basically explained by no matter what happens, with all the negative events that can happen in life there's always going to be something positive which will pick you back up again. So we're aiming to really push that message across when filming our video and to make sure that message is very prominent throughout.

As mentioned we will not be following all of the lyrics but we will be taking little ideas from them such as the idea with the clown and the little girl etc.

As of current we are still planning a few things out such as actors/costumes/locations etc.