Our Music Video:
What it's about:
The video follows three people through their unfortunate events as we see the video go through how bad things can happen to literally everyone and that there is always a silver lining, and that things do get better. There is a mass of irony included in the song as the overall tune and melody to the song is quite happy and upbeat throughout the entire song, so it's difficult to tell when the song is depicting a sad moment or a happy moment, which is why we've made it easy to tell in the video.
The video follows through with these three characters as we each see the bad times they are living through the majority of the video and nearer the end-as if a kind of conclusion- as we see their stories brighten as the silver lining of their events come into play and their life gets better and we see this throughout all three of the characters as they all get a somewhat happy ending.
How does it tie in:
The overall feeling to the song is quite down and depressing after taking the lyrics into consideration although the mood changes dramatically at the end in the video with the scenes showing things getting better for the characters. We had made sure this was known so that our target audience can feel that they can relate to the video, that if they have a problem or are going through a difficult time, that things will get better and that there are people around them that are always going to be there to help even though you might not notice them until you need them the most. So our target audience that are having problems will turn to music to express their feelings and it is important for both our Digipak and Magazine advert to reflect this.
Our Digipak:
What it shows:
Our digipak is designed around the artists original album that the song came from "Daisies of the Galaxy" and we have done exactly that and have based the albums images with images of galaxies (I chose purple as a base colour as it's a colour that represents finding peace of mind so it is a good colour to use to relate to our target audience) and have literally placed a daisy with earth being the centre on the front cover, and daisy petals looking as if to be floating through another galaxy n the track list page. The CD holder is a larger version of the daisy used on the front cover image although without the earth in the centre and the inside leaflet page being images from some of the left over clips from filming that might have had the actors laughing during a take or general shots from the footage.
How does it tie in:
The idea of having the earth in the center of a daisy among space for the front cover and the petals floating through space is to literally link to the name of the album Daisies of the Galaxy, however the inside covers (the CD holder and the leaflet page) of the Digipak don't link to the album so much in the fact that the leaflet page is only stills from the video and the CD image is just a daisy. The Digipak is made so that the target audience will have their attention caught by it in the sense that they can see the mood that the album cover will be representing. As mentioned, Purple is a colour that links to finding inner peace so people who see the cover will feel that they can relate to the feel of the album or that it would be something that they would buy and listen to so that they can hear the songs that might express their emotions etc.
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